insurance news:Insurance consumers increase online focus

More than 60% of web users who have bought insurance online say they will continue to do so due to the economic climate, new research has indicated.
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According to Harris Interactive survey, commissioned by Tealeaf, some 63% of respondents said that the financial downturn has meant that the will continue to shop online.

In addition, 79% of respondents revealed that the ability to compare products was their motivation for using the internet to buy insurance.

However, not all online insurance transactions went smoothly, with 79% reporting problems in using insurance webpages, with 13% sharing their experiences via online media.

Commenting on the study, Tealeaf CEO Rebecca Ward said that making sure consumers had a positive web experience was becoming increasingly important for insurers and other online companies.

"Over the past few years, companies have increasingly focused on the online customer experience as the impact of that experience on their business results has become apparent," Ms Ward said.

"The focus on the online customer experience accelerated in 2009 as the economy drove more transactions online and the web became an increasingly critical channel for organisations," she added.